Everything About Shopping: LOTTE WORLD MALL, Avenuel, and Duty-Free Shop
K-beauty, Korean designer brands, and global luxury — all within a 5–10 minute underground walk from LOTTE HOTEL WORLD.
Discover everything Seoul shopping has to offer at LOTTE WORLD MALL, Avenuel, and LOTTE Duty Free.
Period01/01/2026 ~ 12/31/2026
Day of the weekDaily
Everything Seoul Shopping Has to Offer, in One Place
Key Point
Located just a 5–10 minute underground walk from LOTTE HOTEL WORLD, LOTTE WORLD MALL, Avenuel, and LOTTE Duty Free are all within easy reach. From Korean designer brands to global luxury and K-beauty, experience the best of Seoul shopping in a single visit.
• Avenuel — Hermès, Chanel, Louis Vuitton and more global luxury brands, all in one place
• LOTTE Duty Free World Tower (8–9F) — Tax-free shopping spanning K-beauty, Korean medicine, and luxury brands
• Duty Free 8F K-Museum & Gift — Traditional Korean art and souvenirs in one space
• Olive Young, Musinsa, Daiso and more of Korea's most popular brands, all under one roof
• Discover Seoul Pass partner attraction
• Avenuel — Hermès, Chanel, Louis Vuitton and more global luxury brands, all in one place
• LOTTE Duty Free World Tower (8–9F) — Tax-free shopping spanning K-beauty, Korean medicine, and luxury brands
• Duty Free 8F K-Museum & Gift — Traditional Korean art and souvenirs in one space
• Olive Young, Musinsa, Daiso and more of Korea's most popular brands, all under one roof
• Discover Seoul Pass partner attraction
General Information
LOTTE WORLD MALL & Avenuel
| Category | Content | Remarks |
|---|---|---|
| Operating Hours | 10:30 - 22:00 | Open year-round |
| Avenuel Hours | Weekdays: 10:30 - 20:00 (Weekends & Holidays: 10:30 - 20:30) | Closed once per month |
| Dining Area Hours | 10:30–21:00 | Varies by outlet |
| Hotel → LOTTE WORLD MALL | 5–10-min. walk via underground passage | Weather-independent |
| Services for International Guests | Concierge Desk, Tax Refund Currency Exchange | Please refer to the official website for location details. |
• Operating hours may vary by outlet. On public holidays, all outlets open from 12:00 p.m.
• Avenuel observes one regular closing day per month. Please check the official website for the schedule before your visit.
• For detailed store information, please visit the official Lotte World Mall website.
LOTTE Duty Free - World Tower
| Category | Content | Remarks |
|---|---|---|
| Location | Avenuel Building, Floors 8-9F | Inside LOTTE World Tower |
| Operating Hours | 10:30–19:30 | Open year-round |
| 8F | Hermès, Chanel, Prada, Bvlgari, Moncler, Bottega Veneta, Burberry, Ferragamo, and more | Luxury Fashion · Jewelry · Watches |
| 9F | Sulwhasoo, Lancôme, Estée Lauder, SK-II, Hera, Laneige, Fresh, Chanel Beauty, Dior Beauty, MLB, and more | Cosmetics · Fragrances · K-Fashion · Electronics |
• Duty-free purchases are available for in-store pickup or airport delivery, depending on the item. Please confirm your preferred pickup method before making a purchase.
• Discounts and promotions are subject to change. For the latest information, please visit the official LOTTE Duty Free website.
The Essence of K-Beauty — Duty Free, Floor 9F
Sulwhasoo, Jung Kwan Jang, Fresh, and other highly acclaimed K-beauty brands from around the world are all gathered on Duty Free Floor 9F. Enjoy a relaxed, unhurried final shopping experience before your departure — far more comfortable than the airport.
The Brands Seoul Is Wearing Right Now
Andersson Bell, Raive, Loeuvre, and Juun.J — these are the Korean designer brands you can discover at LOTTE World Mall. Experience the cutting edge of the Seoul fashion scene firsthand at the mall, featuring brands that are rarely available outside of Korea.
A Proper Meal After Shopping
The themed dining floors on Levels 5-6F of the Shopping Mall Wing offer everything from refined Korean cuisine to the latest trendy eateries. Discover Donghwa Gook, a private Korean fine dining restaurant with views of Seokchon Lake (6F), Suksungsidae, a wagyu Korean beef grill specialist (5F), as well as Sam Sam Sam, a media-renowned lasagna restaurant (6F), and Kanda Soba, a mazesoba specialty shop (6F). There is something for every palate.
Must-Visit Popular Brands
OliveYoung, your one-stop destination for K-beauty road-shop products; Musinsa, the heart of Korean street fashion; and Daiso, offering great-value everyday essentials and souvenirs — all conveniently located together at LOTTE World Mall.
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Shop Smarter
Practical Shopping Tips for LOTTE HOTEL WORLD Guests
Duty Free and Shopping Mall — All in One Route
Start your day with K-beauty and luxury shopping at the Duty Free on Floors 8-9F of the Avenuel Wing, then seamlessly continue to the fashion stores in the Shopping Mall Wing — a perfectly flowing one-day itinerary. Please remember to bring your passport when using the duty-free shop.
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Shopping Curation for International Visitors
Seoul trends at a glance — Discover the brands and restaurants that Seoul is buzzing about right now in the LOTTE World Mall shopping guide, curated specifically for international visitors.
Note
- Important Notes for Duty Free Use• The duty-free shop is available only to travelers departing internationally (valid passport required).
• The delivery method for purchased items (in-store pickup or airport gate delivery) varies by item. Please confirm the method before making a purchase.
• Exceeding the duty-free allowance or import regulations of your destination country may result in a customs declaration obligation.
• Exchange rates and promotional benefits are subject to change. - Important Notes for LOTTE WORLD MALL• Operating hours vary by store. Hours may be adjusted for certain stores during public holidays and festive seasons.
• Avenuel (Department Store) has one scheduled closing day per month. Please check the official website for the closing date before your visit.
• Tax Refund may be processed only on the day of purchase with a valid receipt. Please visit the refund counter on the day of your purchase.
